TOAST
Toast is an innovative national cannabis brand who has developed an array of products with their pre-rolls AKA “Slices” and full spectrum CBD oils being their main focus. With Toast, we focus the conversation around wellness and celebration — whether that be celebrating the start of a new day or a milestone anniversary. The color palette used in social and marketing assets echoes that of the packaging: rich jewel tones with pops of brighter highlight shades in the same family.
As Toast continues to grow, I have been a bit of a one-stop shop overseeing photography, social media content production and posting, digital ad creation, and marketing email design.
KEY VISUALS
ROLE: Art Direction, Styling
SOCIAL MEDIA
ROLE: Art Direction (Photography/Videography, Video Editing, Copywriting)
EMAIL DESIGN
ROLE: Art Direction (Photography, Graphic Design, Typography, Layout, Copywriting)
WEBSITE CREATIVE
ROLE: Art Direction & Execution (Photography, Retouching, Compositing, Layout, Typography)
