LAURA MERCIER
Lucky in Love
Lunar New Year/Valentine’s Day 2025
In celebration of both Lunar New Year and Valentine’s Day, we chose the peony as our symbol of love and luck. In the photography and video, we highlighted the curves and movement of a peony being blown in breeze to bring attention to our special edition packaging and palette embossment. The textures of the products also mirror the curves of the flower while showing the rich, luxurious powders.
ROLE: Creative Direction, Art Direction, On-Set Direction
Photographer: Model: Alex Nataf; Still Life: Matthew Chavez
DP: Matthew Schroeder
Prop Stylist: Jen Tran (Still Life); Anne Kohlhagen (Video)
Wardrobe: Clare Byrne
Retouching Studio: Silhouette
Production: Bridge Artists & Emma Stewart
Director, Creative: Mary-Louise Foss
Executive Creative Director: Melise Senaydin-Revson
LAURA MERCIER
Lunar New Year 2024
Photographer: Jonathan Kambouris
Stylist: Jason Gledhill
Retouching Studio: Silhouette Studios
Production: Bridge Artists & Emma Stewart
Sr. Art Director: Mary-Louise Foss
Executive Creative Director: Melise Senaydin-Revson