LAURA MERCIER
FLAWLESS FACE 2024

The secret to Laura’s iconic Flawless Face is a combination of Real Flawless Foundation and Concealer followed by the famous Translucent Loose Setting Powder to finish the look. In 2024, we launched two new setting powder products: The talc-free Ultra Blur in Tone Up, which has a pink undertone to brighten the complexion, and a limited edition Jumbo TLSP in a gorgeous espresso gradient package. In the still life imagery, we mimicked the gradient of the packaging through the lighting — juxtaposing the striking package with a soft feeling of a boudoir in the morning light. For Tone Up, we featured the fluffy pink texture of the product as the real star. It glistens in the light just as it does on the skin. We also created infographics to explain the proper way to use the Velour Puff, as well as Before/Afters that truly show the transformation of the product.

ROLE: Creative Direction, Art Direction, On-Set Direction