KIEHL’S
SPRING SETS 2023 YOUTUBE CAMPAIGN

In promotion of Kiehl’s new Spring Sets for 2023, these 8 ads will run on Youtube and potentially other social media channels as paid advertising, and appeared across our PDPs. These spots star two real-life Kiehl’s Skin Pros, the experts that can be found in all of the Kiehl’s stores. Knowing consumers are inclined to skip ads on Youtube, we created snappy and to-the-point videos that highlight the luxe textures of the Kiehl’s formulas while staying true to the Kiehl’s brand look.

ROLE: Art Direction & Production (Video direction, storyboards, typography, post-production direction)