Before moving to advertising and marketing, my former life was in magazines and digital media. Here is a sampling of photography produced for New York magazine, where I oversaw photography through the relaunches of Vulture (2008) and The Cut (2011), Harper’s Bazaar, and NewYork.com. My experience in the editorial world has given me a unique understanding of how to create digital marketing content that engages consumers through education and entertainment rather than the “hard sell”. This approach increases trust in brands, and encourages organic sharing and word-of-mouth promotion.
