LAURA MERCIER
New York Fashion Week 2024
SS25 Collections

During New York Fashion Week 2024, the Laura Mercier team partnered with three designers, Grace Ling, Kate Barton, and Tory Burch to bring to life three signature looks for each show. Grace Ling’s models wore the ultimate French Girl Ombré Lip showcasing the new Caviar Smoothing Matte Lipstick, the look for Kate Barton was all about the eyes with the Caviar Stick Eye Shadow and Caviar Extravagant Mascara being the stars of the show, and Tory Burch’s look was all about the skin and the Flawless Face using Laura’s Real Flawless Foundations and Concealers, and the signature Translucent Loose Setting Powder.

Expertly shot by photographer Emily Soto, we captured the backstage action for each show using both digital and analog cameras (stills and motion) as a nod to Laura’s early days as a makeup artist in the 1990’s. All content for each show was edited and delivered within hours of each show to ensure timely posting on our social channels and website. On each video, Laura Mercier’s voice can be heard giving her notes of wisdom.

ROLE: Art Direction