LAURA MERCIER
AMAZON LAUNCH 2024
When launching Laura Mercier’s Amazon store in 2024, I was tasked with leading the design of all modules from scratch from the main landing page of the store to the premium content that appears at the bottom of the product detail pages. Using existing imagery we carried over the brand style that mirrors the Laura Mercier website and brick-and-mortar stores providing a seamless and trustworthy customer experience. Content focused on efficacy and ingredient claims, as well as shade finder infographics to enable the customer to choose the best products for them.
ROLE: Creative Lead, UX Design
LAURA MERCIER - BRAND STORE - MAIN LANDING PAGE + CATEGORY PAGES
LAURA MERCIER - A+ PREMIUM CONTENT
For the initial launch, we built 10 pages of premium content to share product details and explain the efficacy of our products. Included were claims and ingredient infographics, shade finder modules, as well as video content when available. More pages are being built as we speak.
